Since 1939, Bluebonnet’s goals remain the same

Mark RoseBy Mark Rose

In 1939, the newly formed electric cooperative that is now Bluebonnet set the first poles and hung the first spans of wire that delivered power to the farms, ranches, schools, churches and businesses in dozens of Central Texas communities. Our goals then were to provide safe, reliable, affordable power and serve our members’ needs.

Seventy-five years later, our goals remain the same.

In 2014, we will celebrate our rich history. We will share stories spanning the past seven and a half decades in the pages of Texas Co-op Power, on our website and social media, and at our Annual Meeting. Stories told by and about members who remember when electricity first came to their home, or the first electric appliance that forever changed their life and was a harbinger of things to come. We invite you to read your fellow members’ stories, and to share yours with us. We would love to add your memories about what Bluebonnet has meant to your family or business to those of other members and past and present co-op employees.

From the beginning, Bluebonnet was committed to its members. That commitment led us to continually improve. The technology and the tools we use to serve our members have changed; Bluebonnet is one of the most progressive, technologically sophisticated utilities in the country. By staying focused on our core competencies – keeping the power flowing, building lines and processing bills, taking care of our members’ problems and smartly stewarding the finances of our members’ investment – we have grown into one of the largest co-ops in the state, serving more than 84,000 meters.

As we begin to celebrate our 75th anniversary in 2014, we are committed to carrying on the tradition set by the first board of directors, employees and members, while using today’s technology to set the standard for other co-ops and utilities to follow. Yet, let us never forget that the goals for our communities today are the same as they were in 1939: reliable electrical service at reasonable rates, clean water, good roads and great schools. We are proud to do our part in meeting your expectations. Our great traditions and rich history only serve us well if they serve as the direction for our future more so than a celebration of our past, some things never change and in that context neither will we.

We hope you enjoy this year of reflection and celebration. Thank you for being a part of our past, and our future.


About Will Holford

Have you ever wondered about the future of electric use? Perhaps you’re curious about how some global or national events might impact your power, the environment or your bill? Maybe you’re just interested in what’s going on at Bluebonnet Electric Cooperative. We want to share what we know, and that’s what the Bluebonnet Blog is about. Will Holford, Bluebonnet’s Manager of Public Affairs, is going to write most often for the blog. He’s been with the co-op since 2007, and has worked in communications for more than 14 years. Will enjoys learning about energy – and writing about it. He and other Bluebonnet employees (and occasional guest contributors) will get the conversation going -- about everything from where your power is generated to where it’s used, advances in technology, changes that will affect you, and interesting peeks behind the scenes at the co-op. We welcome your comments, questions and ideas. Email Will at
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